Fashionizer was approached to provide uniforms for the InterContinental Westminster following the hugely successful launch of the St Pancras Renaissance Hotel. Andrew Coney the General Manager of the InterContinental Hotels & Resorts Westminster felt that the bespoke approach and luxury feel of the uniforms contributed to the successful positioning of St Pancras. He felt that the InterContinental Westminster, originally built as three townhouses in the 18th Century and close to the Houses of Parliament required a similar approach to the uniform design. English style with political inspiration was the brief for this project. The designs took their inspiration from the outfits of some of the great Parliamentarians and a quintessentially British style. This project had to be completed within a tight budget and critical path.
Quintessentially British & somewhat political, the uniforms designed for the London InterContinental Westminster have a contemporary silhouette whilst paying homage to great ‘English Eccentrics’ such as Mrs Thatcher and her ‘pussy cat bow’ signature style and the parliamentary tradition of ‘Dandyism’ in fabrics and colours.
“Fabulous designs – outstanding uniforms the team here are very excited about the superb look and image. Your team were fabulous during the fittings last week.” Andrew Coney, General Manager InterContinental Westminster.