No 1 Traveller offers the equivalent of VIP airport lounges for a one-off fee at four UK airports. The brief was to create a simple, effective garment collection inspired by airline uniforms, to fit in with other aspects of branding and work within the unique operational requirements.
Working closely alongside the No 1 Traveller marketing team we created a mix and match uniform collection in a warm grey with accents of No 1 Travellers Brand colours: bright green and purple. One of the biggest challenges was ensuring the branded colours matched and worked across all fabric textures and printed fabrics.
Fashionizer worked with No1 Traveller to initially launch the uniforms and then to further support the bespoke uniform programme for four years, including stock holding, alterations, forecasting & distribution, until the company grew and their stock volumes justified their own on-site uniform store.
“Having successfully completed one uniform launch with Fashionizer, I had complete confidence in their abilities to do it again when we decided to rebrand our company two years later. Their ability to pay attention to detail in the design tailored management service, providing forecasting and cost advice makes Fashionizer the ideal partner in No 1 Traveller’s on-going expansion in the UK market.” Phil Cameron CEO, No 1 Traveller.