The Royal Shakespeare Company (RSC) approached Fashionizer with a very clear objective for their uniform project. The RSC was undergoing a transformation, and their aim was to change not only their buildings, but also the perception of the company. This meant looking at how they present themselves to the world as well as how they work within the new environment. The RSC had looked at other venues for inspiration, with the result that they had carefully considered how they’d like their new uniform to be. Having creative resources in-house meant that they were able to present Fashionizer with their own research. They produced mood boards of uniform ‘likes and dislikes,’ put together by staff and management.
We started the process by producing mood boards of the various historical periods of the building. The RSC then selected the Victorian style as the preferred option to influence the designs. The final uniform design features pin tucks on the shirts and blouses in a fine stripe cotton fabric in order to evoke the Victorian feel. A neutral, dark grey poly-wool suiting brought the garments firmly up to date. Finishing touches included a coloured side panel in azure blue. The result was a style that was unique to the RSC and complemented the new theatre building environment. In addition we had a strong focus on making sure the uniforms flattered staff of all ages, shapes and sizes.
“When we first met with Fashionizer’s MD, Debbie Leon, one of the things that appealed to us was her background in theatre and film design. We knew we were likely to be demanding clients and that we would work best with someone who had an appreciation of the design processes in our world. The effect the appropriate uniform has had on the standard and style of work delivered by those wearing it cannot be underestimated, and has been a huge success.” Liz Wainwright, Head of Theatre Operations, RSC