Behind the fairy-tale façade that Sir George Gilbert Scott fashioned for the Midland Grand Hotel is a five-star London hotel like no other, St Pancras Renaissance Hotel– it unites Victorian splendour with contemporary style. New hotel openings are always challenging, and even though this was Fashionizer’s thirty second, as we do 2-3 per year, the responsibility to make an impact with the hotel uniforms designed for the opening of this unique and iconic building in London, was a large one. This was further compounded by the tight lead time available for the weaving of the many bespoke fabrics.
The designs for this project are all about using uniform as a statement and paying attention to detail. All suits were made from English wool in a specially woven herringbone, while geometric images from the original flooring tiles were developed into jacquard patterns for ties. Colours used included rich browns in-keeping with the intricate wooden panelling; and Barlow Blue, a colour named after the designer of the original St Pancras station, referencing the steel blue girders throughout. The door staff and porters’ uniforms feature rows of uniquely designed ‘Midland Railway dragon’ gold buttons, specially designed by Fashionizer, alongside traditional collars and deep cuffs with bespoke cufflinks. A gold pocket watch and brown bowler hat added a final touch and a Victorian London visual reference to the look. In spite of the tight deadline and budget, all bespoke uniforms were delivered on time to great critical acclaim from the management, staff and press.
Fashionizer was presented with a Professional Clothing award for this project. Recognising the company’s commitment to producing, innovative designs and “the distinctive designs and special fabrics that are unique to the St Pancras Renaissance Hotel beautifully made garments.”
Kevin Kelly, General Manager St Pancras Renaissance Hotel