Westfield London was the first retail environment on a grand scale in London. The idea was to create an innovative and dynamic place for a new generation of consumers to shop, eat and meet. The company asked Fashionizer to provide the 350 Westfield staff with stylish yet subtle uniforms for their grand opening. The Westfield owners wanted staff to look smart and professional, offering shoppers the equivalent of a 5-star hotel experience. In addition the uniforms were to reflect the key messages: aspirational, inclusive and good service.
Due to the time constraints on this project, we had to find a fast-track solution. Fashionizer proposed a blend of specially designed bespoke outfits alongside garments available from our collection of ready-to-wear garments. This enabled the process to be completed within a tight budget and critical path. We supplied 6,000 uniform items in total. This included management suiting, restaurant staff, cleaning and valet parking uniforms as well as the concierge team. The result is a streamlined look, reflecting the elegance of the high end fashion brands within the centre. Our team spent the entire month before opening on site in West London, fitting the 350 staff and ensuring each staff member looked their best at the launch.
“Working with the Fashionizer team on this very innovative and dynamic project was an absolute pleasure. They coped with numerous changes to the brief, input from UK and Australian executives and steered the project to a successful conclusion on time and on budget.” Katrina Little, Project Assistant Centre Manager – Westfield London