In 2014 Four Seasons invited Fashionizer to design and supply luxury staff uniforms for new opening of Four Seasons Resort Dubai at Jumeirah Beach. Our brief was to provide stylish yet practical garments for 550 staff at this glamorous location. As a global brand, Four Seasons Dubai recruits worldwide and was therefore seeking a supplier who could design and fit bespoke uniforms suitable for a wide range of nationalities and body shapes.
Designed in line with Four Seasons Dubai’s luxurious middle eastern environment, colour palette and local climate, Fashionizer has created more than 50 different looks, 90 new styles and produced more than 6,000 garments. The collection includes doorman, concierge, and front-of-house uniforms, plus four different restaurant concepts in addition to the rooftop nightclub. The high-end uniforms reflect the fashionable, glamorous image of the Four Seasons Resort while considering the diversity of each department’s requirements and referencing the character of each outlet to complement the ambience and create a cohesive story. The contract also included fitting and alterations of all the garments for 550 staff on-site in Dubai.
“Debbie and her team are driven, hands on, engaged and dually focused on quality and budget. They challenge the process and ask smart questions and are on top of the follow-up and detail required to drive the processes forwards. We have ended up with some chic and creative uniforms. It has been a great and positive experience to partner with Debbie and the team at Fashionizer to achieve this result.”
Simon P Casson, President Four Seasons Resorts EMEA
