BL Role at Fashionizer: Freelance Designer
BL’s role as creative designer involves all aspects of design at Fashionizer, from initiating concepts for clients to creating images for our own marketing materials. He particularly enjoys being able to apply his sense of creativity to the projects he works on and consequently his appreciation of uniform design has blossomed since joining the team. The fact that this involves new technical and sustainability challenges is an aspect of his work that BL relishes.
Life Before Fashionizer
BL graduated from the London College of Fashion with a BA in Fashion Design and Technology. Since then, he has gained over 10 years’ experience designing for British heritage and global luxury fashion brands including Hugo Boss, Burberry and Henri Lloyd, where he applied innovative and original design solutions to the collections through functionality, unique detailing and technical fabrication. BL is in the process of launching his own luxury brand.
Insider’s Guide to BL
His love of art and creativity spills over into his free time where he creates conceptual art via the multi-disciplinary media of textiles, photography and film. BL’s extensive travel experience has given him a multicultural perspective to the way he approaches hotel uniform design. He enjoys observing how different regions outfit key trends and understands how cultural differences influence fashion design. This is invaluable, as we often need to tailor the look of our luxury uniforms to suit our individual clients’ cultural, environmental and climatic needs.