Health doesn’t have a dress size

Health doesn’t have a dress size

Reading Time: 3 minutes

Anyone with an acute cultural awareness or an eye on their instagram ads will have noticed a shift in the size of the models that are used to advertise activewear; a diverse range of body types is used to demonstrate brands’ wearability. And, quite rightly so – it’s something we take to heart here at Fashionizer, as we design our uniforms to fit well and look good on a variety of body shapes.  It’s great that the lifestyle industries are finally embracing diversity and inclusion, and have gotten to a point where size, no matter what it measures, is accepted not only as beautiful but healthy too. 

Last month, Nike made a stand for cultural diversity when they unveiled plus-size and para-sport mannequins in their London flagship store. Whilst many on social media praised the move, others criticised it, claiming it was dangerous to ‘accept’ a ‘fat’ physique. The Telegraph published an article that lambasted the idea, with its author – Tanya Gold – going so far as to assume that; “She is not readying herself for a run in her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement.”

If you’re mentally wagging your finger to the tune of your own put-out “Excuuuuse me?!” at Tanya’s downright-rude presumption, then you are not alone. Many have run to the defense of the brand’s decision (including beauty watchdog Estée Laundry), finding it refreshing to see a mannequin that actually reflects their own body shape. Fashionizer’s multicultural workplace defends it too and, like others, this defense isn’t solely mounted on the sensitivity of offending anyone; it’s grounded in scientific fact. 

In 2016, the University of California-Los Angeles conducted a study in the US, which found that body mass index (BMI) is not a reliable way to measure someone’s health. It revealed that focusing on BMI ignores overweight and obese individuals who are cardiometabolically healthy, which accounts for nearly 50% of overweight individuals, around 29% of obese individuals and around 16% of obesity type 1 and 3 individuals. 

What’s more, the study found that putting the onus on BMI also ignored individuals whose BMI was considered ‘normal’ yet they are cardiometabolically unhealthy – that’s about 30% of the US population. All in all, the study showed that using BMI as the main indicator for cardiometabolic health misclassifies over 75 million individuals, which amounts to around 23% of the US population. 

So, if the so-called health ‘experts’ are on the wrong track, who can we trust when it comes to knowing if we’re healthy or not? We think the answer is: Ourselves. Here at Fashionzier, we appreciate cultural diversity in the workplace – be it our own or the people we work with. We design our uniforms with a rainbow of body shapes and sizes in mind, so that all staff can feel comfortable, proud and healthy wearing a uniform that flatters and fits.

 

FOLLOW OUR BLOG

Loading
Comments: 0
tvbrackets
Wonderful web site Lots of useful info here Im sending it to a few friends ans additionally sharing in delicious And obviously thanks to your effort
acheteriptvabonnement
Wow amazing blog layout How long have you been blogging for you made blogging look easy The overall look of your web site is magnificent as well as the content