The InterContinental Westminster in London approached Fashionizer to provide its uniforms because of our track record. We had just completed a very successful launch for the St Pancras Renaissance Hotel, and General Manager Andrew Coney was impressed. He wanted the same bespoke approach and luxury feel of the uniforms to emphasise the positioning of the InterContinental as a destination hotel. Furthermore, he needed a company that could interpret the historic importance of the building.
Originally built as three townhouses in the 18th century, the hotel is close to the Houses of Parliament. Due to its historic location and the heritage of the building, a sympathetic approach to the hotel’s uniform design was especially relevant.