The Prince Akatoki, a stunning 5-star hotel near London’s Marble Arch, fuses a tranquil Japanese aesthetic with a sophisticated western sensibility, creating a one-of-a-kind urban sanctuary. The word Akatoki, meaning ‘dawn’ in Japanese, seeks to convey the tranquillity and opportunity that each new day brings. Serenity and mindfulness are the watchwords; facilities include a refined Japanese inspired destination restaurant and 82 exquisitely designed rooms and suites. A place for guests to relax, recharge and replenish.
The Fashionizer team was approached to design and develop the bespoke staff uniform concept as part of the new global brand image for StayWell Holdings group, and its parent company Prince Hotels Inc., with The Prince Akatoki London being the first to open. Fashionizer therefore conceived of a versatile global design concept which expresses the brand’s core identity yet can be easily modified to be appropriate to different international locations as they open.
The short timeline of the project required a tight critical path for design and approvals, without compromise of the quality and integrity of the brief. It was important that the designs embodied the brand’s principles, focusing on a minimal, considered aesthetic reflecting Japanese cultural traditions.