Formerly known as The Arch London, this London property located near Marble Arch has been transformed into a stunning 5-star hotel with a Japanese twist. The Prince Akatoki fuses a tranquil Japanese aesthetic with a unique sense of western heritage, creating a one-of-a-kind urban sanctuary in the heart of the city. Akatoki, meaning ‘dawn’ in Japanese, echoes the tranquillity and opportunity that each new day brings its guests. Its timeless facilities promote mindfulness at every touchpoint and include a Japanese inspired restaurant; a sophisticated late-night destination and 82 meticulously designed rooms and suites. A place for guests to relax, recharge and replenish themselves.
The Fashionizer team was approached to design and develop the uniform concept as part of the new global brand image for StayWell Holdings group, and its parent company Prince Hotels Inc., with The Prince Akatoki London being the first to open.
Fashionizer designed this concept with an international audience in mind, the designs will be used in various locations as the brand expands globally. The global design concept will be adjusted to reflect different local cultures around the world, while still retaining The Prince Akatoki’s Hotels’ core identity at its heart.
Given the short timeline, design deadlines and client meetings had to follow a tight critical path, without compromising the quality and integrity of the design brief. The designs had to embody the brand’s principles and colours, focusing on a crafted, minimal and considered aesthetic that reflects the Japanese cultural references embedded with traditions.