From Flatpack to Facepack: Is Ikea The New Spa Resort Destination?

What do you think of when the word ‘Ikea’ is mentioned? A quick poll of the office revealed the following: “Meatballs!” said Richard. “Flatpack,” said Lauren. “Modern, affordable, sustainable,” said Liberty. Not surprisingly, no-one said ‘Spa’, ‘Relaxation’ or ‘Massage’. Yet that is exactly what the champions of self-assembly Ikea...

uniform suppliers

Ready, steady, go! 6,000 uniforms head for Dubai

Here’s what the Fashionizer office looks like this week: there are at least three people (possibly four – can’t tell as they’re moving around so fast) brandishing industrial-sized sticky packing tape. A couple of others are on sewing machines, someone else is pondering a complicated-looking...

professional uniforms

Pink is not for stuffed shirts

We are rather partial to a bit of pink. In fact, we would rather like more of it. But in our 20-odd year career designing for luxury brands, we have only been asked to create one collection of pink uniforms. That was for the staff...

Research That Rings True For Business

We’ve been looking at how we drive new business – how we plan next year’s marketing and what works best. And that means we’ve looked at everything. For example, how do people decide which company or service supplier to use? Recommendation, naturally, and reviews, but...

ethical fashion

Ethics Come At A Price

Check out any big business’s website and it’s a fair bet that they will have a page that announces their sustainability and ethical policies. There is no doubt that business ethics continue to be a hot topic . But what does it actually mean? Technically, it...

And the winner is…

Well, just about anyone and everyone, it seems. Perhaps people who don’t even exist are winners too. Forgive the cynicism, but we were recently approached by the US Trade & Commerce Institute who told us we had won an award – a United Kingdom Excellence in...

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