Fashionizer / L’OSCAR HOTEL, London

L’OSCAR HOTEL, London

bespoke uniforms for hotels

The Project

L’oscar has taken an historic Arts and Crafts building – a former Baptist church – and transformed it into a distinctive, opulent hotel in the heart of London. Acclaimed French architect and interior designer Jacques Garcia stayed true to the building’s heritage, seamlessly blending existing features with a fresh modern sensibility. The result is sumptuous, seductive – and truly individual. Fashionizer was invited to create a full bespoke uniform programme for the opening of the hotel.

L’oscar is a unique hotel proposition and required a similarly innovative approach to its luxury uniforms. Taking the stylish elegance of couture as a starting point, l’oscar sought to redefine the role of the uniform itself, freeing itself from the traditional hierarchical approach of an inflexible set range of garments.

Fashionizer’s Award-Winning Solution

Fashionizer provided each member of staff at L’oscar with a collection of complementary ‘looks’, which can be combined on any given day, thus reflecting their personal style. Female staff can choose from skater skirts, slim trousers, fitted jackets, blouses and elegant dresses, while the range for male staff includes tailored jackets, waistcoats and slim-fit black trousers.

Lustrous silks and plush velvets used in these high-end staff uniforms complement the glamour and sensory appeal of the hotel. Bespoke fabrics were designed exclusively for the project, and included satins, jacquards, and chiffons in deep shades of purple, aubergine and metallics. Accessories were made to order; silk twist gold and copper leather belts, oval silver cufflinks echoing the hotel’s interior details, while the hotel’s motif – a single feather – is represented in pins. Even the housekeeping uniforms reflect the originality of the hotel, with fashion-forward but practical jumpsuits.

uniform designers

“We are so pleased to have worked with Fashionizer and they were very professional at all stages of the process and acted as consultants and advisers rather than just suppliers.”

Michael Voigt, General Manager, l’oscar Hotel

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